Dolce&Gabbana is a luxury fashion brand that is distinguished by its stylistic originality combined with the superior sartorial content of its couture creations for men and women. Meyer recalled a boycott against Coca-Cola in Shanghai in the late 1940s, a major Korean department store that was forced to close because China was concerned about the placement of U.S. anti-ballistic missiles in Korea, and numerous boycotts over the years against Japanese products.

If you're surprised that fashion brand Dolce & Gabbana managed to offend the global Chinese community before what was to be its largest fashion show ever in Shanghai last week, you haven't been paying attention to the house's history of bad behavior Now, prominent Chinese and Chinese American San Franciscans are expressing their dismay over the incidents, even if recent events are not exactly a surprise to fashion followers.

Between San Francisco's large Chinese American population and the Chinese tourist wealth that the city's role as gateway to the Pacific" attracts to its department stores and designer boutiques, the brand's actions could potentially cost it big in San Francisco.

Instagram users who called out the brand receive messages from Stefano Gabbana's personal account loaded with racist and despicable language, including, among many other demented things, China Ignorant Dirty Smelling Mafia." Diet Prada shares several of these messages on their feed , and posts a story later that day reporting that modeling agents have started pulling their models from the show.

The brand nike 97s is not new to this kind of controversies within its media and communication channels, but it never experienced such a broad and harsh reaction, which was also possible because of the exposing power of social media, that can be a double-edged sword for marketing.